While most people are wasting time complaining about $4.10 gas or close to it all over the country.. I'm making record profits..
So are a lot of people..
Here is why.
1) More people are feeling the pinch $4 gas is having on their budget. That means just a $100 - $200 jump in their budget is effecting them.. I think a lot of this is mental.. but people are looking for ways to make or save more money...(hince a cheaper mortgage payment)
2) Almost everyone is cutting back on marketing now. Times are "tough" is the mindset of most business owners.. sadly cutting your marketing is like pulling life support when your business is hurting.. a no no.. So those of us who aren't cutting back are making more because there are fewer lenders advertising to compete.
3) With the doom and gloom in the news.. higher priced gas and uneasy feeling with many consumers.. people are staying home to save money and not going out as much. Nor are they traveling as much. What this means is people are watching TV, and more importantly for us they are on the web more than normalso it is easier to reach people with web marketing and relationship building efforts.
I'm building a collection of marketing methods and reviewing them to share with everyone for free in my marketing group. If you aren't in it - you're missing out.I am revamping this group but will reopen a limited time free registration very soon. SO STAY POSTED!!!
Wednesday, July 2, 2008
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